SANDEMANs Hot Picks – London

DAY 1 – LONDON CLASSICS

Whether it’s your first time in London or your tenth, it’s always good to (re)visit the classics. The best way to see them is on foot, spending a full day wandering around the heart of the city.

Start your day at Piccadilly Circus, the beating heart of the West End, where the famous neon screens light up the square. From here, wander to Leicester Square, home to theatres, cinemas and the glitzy premieres of London’s film scene.

A few steps away lies Chinatown, a colourful maze of gates, lanterns and aromas. If you’re tempted to eat here, choose wisely as you’ll find both the best and the worst in these streets.

Next, head to Trafalgar Square, where Nelson’s Column keeps watch over the city. If you’re into Classical Art or Impressionism, the National Gallery right here is a must (free entrance). Continue down to spot the mounted guards at Horse Guards, then stroll past 10 Downing Street, the Prime Minister’s residence.

Cross Westminster Bridge for one of London’s most iconic views: Big Ben towering above the Houses of Parliament (also known as the Palace of Westminster).

Loop back towards the north bank and find the magnificent Westminster Abbey, and just around the corner, the Churchill War Rooms, where you can step inside the secret underground headquarters from which Winston Churchill directed Britain’s WWII efforts.

Finally, meander through St James’s Park, a peaceful royal oasis, before following The Mall all the way to the iconic gates of Buckingham Palace, a truly regal way to end your day.

If you’d like to kick things off with some local insight, join our Free Tour of London in the morning. It covers many of the big landmarks you’d see on your own, but with the bonus of stories and context that bring them to life. Afterwards, simply continue your day by strolling through the sights that weren’t included on the tour, adjusting the order as you go. Book it here!

DAY 2 – LONDON SHOPPING

Lose yourself in London’s most elegant streets, from small shops in bustling alleys to world-class department stores. A mix of retail therapy, museum magic and royal gardens.

Start your day in Covent Garden, still in the West End. Soak up the lively atmosphere of the square, browse the boutique shops and maybe catch a street performance before heading north. Just a short walk away, explore Seven Dials, where seven charming streets meet and duck into Neal’s Yard, the colourful hidden courtyard bursting with bright façades and indie cafés.

If you’re in the mood for a dose of culture, head over to the British Museum, home to treasures from across the globe (free entrance). When you’re ready for retail therapy, make your way to Oxford Street (East side) and let the shopping spree begin.

Soon you’ll find yourself at Oxford Circus, where you can branch off to the iconic tudor-style Liberty Department Store before diving into Carnaby Street, once the epicentre of the Swinging Sixties and still brimming with colour, style and energy. Just around the corner, Soho tempts you with its maze of quirky cafés, eclectic shops and an unmistakable buzz.

Stroll down Berwick Street for a peek at its legendary record shops, then loop past Shaftesbury Avenue into Leicester Square, where the LEGO Store is located (kids and grown-ups both approve). A short stroll takes you to the bustle of Piccadilly Circus, then up the elegant curve of Regent Street, lined with grand facades and some of London’s most iconic shops.

Continue west along Oxford Street (West side) until you reach Selfridges, a shopping landmark in its own right. From there, detour north along Thayer Street into Marylebone, stopping at the beautiful bookshop Daunt Books and the ever-stylish concept store Conran Shop.

If you’ve had enough of shopping, stroll to Marble Arch entering Hyde Park. Cross it at your leisure, pausing by Serpentine Lake, before arriving at the royal elegance of Kensington Gardens and Kensington Palace. If time (and your legs) allow, head south to the Natural History Museum, with its breathtaking architecture and fascinating exhibits (free entrance).

Wrap up the day in style at Harrods on Brompton Road, then wander down King’s Road, where chic boutiques and laid-back charm make for a fitting finale.

DAY 3 – LONDON HEIGHTS

There’s no better way to see the city than from a bird’s-eye view, but you’ll also stroll along the River Thames, soaking in London’s charm from the ground up.

Start your day near Waterloo and take a stroll through the colorful Leake Street Tunnel, a hidden gem covered in ever-changing street art. Then, decide if you want to treat yourself to a ride on the London Eye, an iconic way to get sweeping views of the city.

From there, follow the Thames along the South Riverbank, soaking in the ever-changing skyline as you head toward Tower Bridge. Don’t miss the Tate Modern, a must-visit contemporary art museum (free entrance). Head up to the top floor of its newest extension for a spectacular view over London’s skyline before continuing your walk past the lively Borough Market, one of London’s oldest and most vibrant food markets.

Cross the Millennium Bridge, made famous by Harry Potter, to reach St Paul’s Cathedral. While the interior visit is worthwhile, the cathedral’s panoramic view is similar to what you’ll enjoy from the Tate Modern’s rooftop but at a higher price.

Still on the North Riverbank, consider visiting the Sky Garden atop the Walkie Talkie, a lush rooftop garden with some of the city’s most breathtaking views. Nearby, the Roof Terrace also offers a stylish spot to take in the skyline, making either a perfect stop to unwind and soak up London from above.

Finally, cross London Bridge to reach the iconic Tower Bridge. We recommend skipping the Tower of London itself and instead finishing your day by taking in the impressive architecture and stunning views from the bridge, The Shard and the nearby skyscrapers. For dinner, consider booking a spot in one of the skyscraper restaurants, just keep in mind that dining at these heights comes at a price and it’s also best to reserve your table well in advance (1 or 2 months).

On this day, you can start by strolling through the suggested stops at your own pace in the morning. After lunch, you can join our London Old City Tour, which guides you through the medieval lanes, hidden courtyards and historic heart of the city. It’s a great way to layer expert storytelling onto what you’ve just explored. Book it here!

DAY 4 – EAST LONDON

Creative, colourful and full of character, East London is where street art, markets and modern city life collide. It’s the place to be if you want to experience the hype and a chance to see the side of London that’s just a little more dodgy than the centre.

Start your day around Liverpool Street, where the modern City of London meets historic alleys and market streets. Take a short stroll through the surrounding area: spot hidden courtyards and admire the mix of sleek skyscrapers and Victorian architecture before heading into Shoreditch, the epicentre of East London’s creativity. Wander its side streets to find colourful murals, quirky boutiques and vintage stores.

Head down to Brick Lane, a street art hotspot and a paradise for bargain hunters. Take time to explore its surrounding lanes, brimming with independent shops and galleries. Here, we recommend stopping at Rough Trade East, one of the best record shops in London  – and therefore on the planet.

If you’re visiting on a Sunday, make your way to Columbia Road Flower Market (about a 15-minute walk from Brick Lane). This bustling street comes alive with vibrant blooms, street performers and an unmistakable community vibe. From here, walk to Mare Street Market and make your way to The Broadway Bookshop, a cosy independent gem perfect for a quick literary browse before the next stop.

Then, walk to Hackney, where you can soak up East London’s effortlessly cool atmosphere. Continue west to Dalston, known for its mix of cultures and thriving nightlife, even during the day. Take the Overground to Hackney Wick, a former industrial hub turned creative playground. The area’s riverside paths, studios and colourful street art make it perfect for an unhurried wander.

End by taking Overground and the Jubilee line to Canary Wharf. Marvel at its futuristic skyline, glass towers and waterside plazas, a fittingly sleek contrast to the grit and charm of East London.

In the evening, you can also round off your East London adventure with our London Jack the Ripper Free Tour. As darkness falls, a guide will lead you through Whitechapel’s eerie streets, tracing the footsteps of history’s most infamous serial killer, a chilling but unforgettable way to end the day. Book it here!

DAY 5 – NORTH LONDON

Leafy parks, sweeping views and charming villages make North London a world of its own. This day is all about slowing down and enjoying a more local side of the city.

Begin your day by making your way to Camden High Street towards the lock and the famous Camden Market. It’s undeniably busy and touristy, but if it’s your first time in London, it’s worth weaving through the labyrinth of stalls for the vintage finds, quirky souvenirs and lively atmosphere.

From there, take a short detour to Primrose Hill. The colourful houses along the main street are charming but the real highlight is the park’s summit, one of the best spots for sweeping skyline views.

Continue west towards Abbey Road, where you can walk in the footsteps (literally) of The Beatles at the world-famous zebra crossing.

From there, take the bus and head to Hampstead, a picturesque enclave of cobbled streets, elegant houses and an almost village-like atmosphere. Once there, explore Hampstead Heath with no pressures, a vast green escape that feels a world away from central London. Make time for two unmissable stops: the graceful Kenwood House and the enchanting Hill Garden and Pergola, a hidden gem of archways, columns and overgrown beauty.

To wrap up the day like a true Londoner, trade the usual nightlife for a cinema with a twist. Electric Cinema in Portobello Road is iconic as one of London’s oldest working picture houses, but the Everyman Cinema in Hampstead offers the perfect North London vibe — plush sofas, table service and a film to end the night in style.

DAY 6 – CULTURAL LONDON

From world-class stages to legendary music venues and iconic film locations, London’s cultural scene is second to none. This itinerary mixes big-screen glamour, once-in-a-lifetime moments and a few surprises for an unforgettable day.

Start your morning in Notting Hill, famous for its pastel townhouses and picture-perfect streets. Stroll along Portobello Road Market, where antiques, bric-a-brac and vintage treasures spill out from the colourful shopfronts.

From there, hop on the Circle line to Baker Street for the Sherlock Holmes Museum, a quirky stop dedicated to the legendary fictional detective. Continue your literary-meets-pop-culture trail by heading to King’s Cross Station using the Metropolitan line and pose at Platform 9¾, a must for Harry Potter fans.

Next, choose your sporting pilgrimage: Stamford Bridge, home of Chelsea FC, or Emirates Stadium, home of Arsenal FC. Both offer stadium tours and a chance to see behind the scenes of two of England’s most famous football clubs.

Make your way to Denmark Street, once the beating heart of London’s music scene, where legendary artists recorded and rehearsed. The area still hums with the presence of music shops, studios and live venues.

As evening falls, head to the West End musical or to a theatre production: London’s answer to Broadway. For a perfect late-night finale, enjoy a set at Ronnie Scott’s Jazz Club, a Soho institution, or swap the jazz for a lively night out at one of the city’s many clubs.

DAY 7 – LONDON BEYOND THE CITY

Step outside the hustle and bustle and discover stately palaces, riverside towns and serene landscapes… all just outside central London. The perfect finale to your week-long adventure.

Start in Wimbledon, home to the world’s most famous tennis tournament. Visit the Wimbledon Lawn Tennis Museum to see historic rackets, championship trophies and even try interactive exhibits. Pop into the official Wimbledon Shop, a paradise for tennis lovers, before wandering the leafy streets of the village. You’ll find chic cafés, boutique shops and a relaxed small-town feel that’s worlds away from central London.

From here, head west to Virginia Water, a beautiful lake and park within Windsor Great Park. Stroll along the scenic shoreline, spot ornamental bridges and waterfalls and breathe in the fresh countryside air… it’s hard to believe you’re still within day-trip distance of the capital.

Next, make your way to Hampton Court Palace, the grand former home of Henry VIII. The palace is dripping with history, from lavish Tudor kitchens to the famous maze. The gardens alone are worth the visit, especially on a sunny day.

End the day in Richmond, one of London’s most picturesque riverside towns. Take a gentle stroll around Richmond Green, a historic open space surrounded by Georgian townhouses, before following the path down to Richmond Riverside for sunset. The riverside pubs here are ideal for a relaxed pint. If time allows, Richmond Park is nearby… and you might even spot the famous wild deer roaming its open fields.